Chad French is President/CEO of Avlo Media Inc - bring up company of the PeerFly Affiliate Network. A software package package engineer by trade, Chad built PeerFly from the ground up victimisation Windows Notepad and $0 in his pocket. Even though PeerFly is only two years old, it's now considered one of the fastest growing performance merchandising networks in the industry and is best well-known for it's high payouts, and an amazing custom platform.
1. Tell us a bit bit about yourself. Where are you from? How old are you?
I'm 25 years old. I was born in South Florida and raised in North Florida. I'm married with 2 children (6 year old man & 2 year old girl). My wife is a full time college student at the University of Florida who also works for me part time in accounting. In my free time I enjoy observation weekend football (go Gators!), and in the main trying to spend time with my family.
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2. How long have you been in associate merchandising and how did you get involved?
I've been in different types of online merchandising since 1999 but didn't really start making good money until 2007 with an incentive rewards site. After marketing that business in the summer of 2008 I spattered in associate merchandising and made some really good connections with people in the industry, in the main other associate network owners. I've been designing websites and programming since I was 15 years old... So, as a software package package engineer, my first intentions were to create a robust platform so lease it to the large associate networks. However, the more I became familiar everyaffair in that industry the more I actually wanted to run one. It wasn't long before I started writing up a business plan and acquiring to work on creating my own associate network. The word "PeerFly" has no real meaning but I used it as the name because I already closely-held the domain and I honestly didn't have the $10 to get other domain name at the time. I started building the PeerFly platform in the fall of 2008 so launched it in December.
3. How long was it before you complete you could live off your associate income?
It was just about immediately. I came in at a perfect time when we could incentivize rebill offers. The first calendar month in business was amazing. The only overhead I had was a $120 calendar monthly server bill.
4. What has been your biggest winner to date?
I'd say the absolute biggest winner I've had is creating someaffair that is growing roots. Yeah, we're only two years old but we've seen a batch of growth and huge amount of winner in our short business life. Our roots our growing and now so is our branches.
5. Tell us a bit bit about PeerFly and what you do over there?
PeerFly is a cost-per-action associate network. We extend the gross revenue force of merchants, service providers, and product owners in the online world for free. They only pay when we deliver results rather than the promise to deliver results. We have nearly 200 client relationships, over 20k publisher accounts, and we're growing at an big rate.
6. How many employees does PeerFly has and where are your offices located?
This may surprise you but we're actually quite small - only 6 people including myself and we have no central headquarters. We have a small work force traceable the benefit of technology. A lot of tasks and stuff that other associate networks hire people for, we replace with machine-controlled processes (think robots) that do an even better job. We're working on an offer recommendation algorithmic rule right now that will slap your typical associate manager in the face.
My employees and I all work from the comfort of our home offices. I guess you could say we have 3 offices in Florida, 1 office in Missouri and 1 office in Illinois because that's where all of my guys live!
We will probably all close eventually and start expanding our departments but for right now, affairs couldn't be any better.
7. There are already so many CPA associate networks out there. What makes PeerFly different?
True... there are many networks out there. Amongst other affairs, here are the top 5 reasons why Internet venders (worldwide) should choose to work with PeerFly:
a) We don't have a huge overhead so our profit margins are extremely small which creates the largest payouts.
b) Our platform is unmatched and we're always adding new features. Publishers can even request specific CUSTOM features for their account. We have API feeds for everyaffair (offers, stats, earnings).
c) We have a life 5% publisher referral program. We've had it since day one and will continue to encourage our publishers to refer others. In 2009 we paid out nearly $100k in referral earnings.
d) We'll do just about anyaffair to get your business including taking a negative margin to beat payouts on other network, giving calendar monthly rewards, or serving you setup your campaign on the weekend at 3am.
e) NO TELEPHONE INTERVIEWS! We have affected past telephone interviews on new applicants for a ton of reasons but in the main because we have enough tools to find fraud and plenty of ways to communicate online and we know that everyone hates pressured phone interviews.
8. Do you offer bi-weekly or weekly defrayals? If so, how much does one have to make to qualify?
We offer weeklies if the publisher can generate at to the last degree $1k a week. We also offer defrayals upon request (which just about cypher else does) for a small fee. We pay many publishers every day victimisation the defrayal request system. We've paid out requests as fast as 8 proceedings after submitted.
9. Do you have any exclusive offers that other networks don't have?
We have a couple of exclusive insurance offers (auto, health), a couple of promotional offers, and we're also presently exclusive with a mortgage lead gen offer. We have a batch of exclusive promotional zip submit offers coming soon.
10. Which offers are performin well on your network?
We're huge in promotional e-mail and zip submits - probably one of the biggest in the space. Our next largest vertical would be anyaffair lead gen. We're also huge in "As Seen on TV" offers during the holiday season.
11. Which dealings sources prove to be the most effective for your top earning associates? Is it E-mail, PPC, Pay Per View, Facebook, Media Buying or any others?
Our strongest promotional methods are PPC, PPV, Display and Social (FB, Plenty of Fish).
12. What are the criteria for a vender to be accepted at PeerFly? How does PeerFly prevent and handle fraud?
We accept publishers worldwide although we will deny publishers who don't meet certain standards. We'll take in new industry associates (everyone's gotta' start somewhere, right?) but they need to at to the last degree know what associate merchandising is and have some rather goals in place. Our fraud findion and compliance team is unmatched. Upon registration we require ID uploads from certain countries and automatic phone substantiation. The data from new applicants are analyzed automatically by our system victimisation over 20 different cross checks into well-known fallacious accounts, fallaciously used IP addresses and a stack of other monotonous substantiation checks. After that, we have a full time fraud & compliance team managed by a guy who's awake 24/7 and lives on red bull and a lack of sunlight. You don't want to cross paths with him - it won't be pretty.
13. For those who are interested in working with you and your associate network - what's the best way/time to reach you?
We have official business hours for phone calls but individual from our team is commonly online via courier at anytime of the day. We also try hard to get e-mails answered inside 24 hours.
14. What's the difference between a Super Affiliate and an Average Affiliate?
A super associate runs with PeerFly, the rest go elsewhere!:D
15. If you could change one affair about the associate industry, what would it be?
It would be acquiring eliminate the scum networks that make our industry look like a get rich quick scheme. In addition - acquiring truly diagrammatic by an association who can get us access to the big brands and who will fight for us in Washington when it comes to online advertising matters. Affiliate merchandising (I like "performance merchandising" better) power be a small sphere of online advertising but we're making huge footprints.
16. What do you entertain where the industry is going? Where PeerFly may be going?
We saw a boom when ring tones were big and a boom during the rebill era but those were noaffair in comparison to what types of activity we will see as an industry once we clean up, become more organized, and start attracting the Ford's and Nike's.
As for PeerFly, not only do we have big plans future for our CPA platform but also we will soon be branching out into other forms of traditional online advertising. Look out for Adzur in 2011.
17. What are your goals for the rest of 2010?
To make the 4th quarter our biggest ever and to also be prepared for our first ASW show where we've secured a meet market table and booth.
18. What's your favorite moving-picture show and why?
I have so many favorites and my #1 moving-picture show seems to get replaced all the time. However, I really enjoyed Inception with Leonardo DiCaprio and can decidedly say that it's in my top 10. Fantastic flick.
19. Give us a bit coup d'oeil into what a typical day in your life looks like.
I wake up at 8am and get my girl ready and take her to school. On the way home I commonly stop and get a large coffee from McDonald's to help start my day and get me focused (it really does work wonders!). I work from about 10am - 5pm then I take a 2-4 hour break to spend time with my family. I work once again intermittently until about 2am. On the weekends I try to spend more time with the family but I still find myself working a batch, mostly in the evenings and into the morning hours.
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