After going through the effort of writing your ebook, the next step comes to develop an eBook marketing scheme and carry it resolute market your work. No doubt that spell the content of your eBook is important, your eBook marketing scheme will be even as important to the winner of your venture. If content is king, then marketing is for sure the queen.
Let's walk through the 5 stairs to eBook marketing winner:
Step 1: Study Your Market
Backlink Cheaker
If you're hoping for your eBook campaign to be a bona fide winner, you need to study your market. You may already have done this step when writing your eBook but it is worth the time to go through the process again. You need to understand the demographics (gender, age, income etc) and psychographics (personalities, lifestyles, attitudes etc) of your market so you can craft better campaigns.
Step 2: Study Potential Marketing Avenues
There are endless possibilities to market your ebook, so it will not be possible to spend your time on all of them. Study few dozen marketing avenues or channels that have potential and can be suitable for marketing you're the topic of your ebook. List out the pros, cons and resources required for each marketing avenue in a document.
Step 3: Choose 3 To 5 Avenues To Focus On
Choose 3 to 5 of the top marketing avenues to focus on, follow them and master them before you append more dealings sources to the mix. Article marketing is one top dealings source, so is pay-per-click advertising, email solo ads, Facebook ads, Craigslist etc.
Step 4: Test and Track Your Results
You need to test and track your advertising results to ensure you are on the right track and also to improve your advertising performance. There is always room for improvement in marketing and advertising. Use an online package package like Google Website Optimizer, Hypertracker or AdTrackz to track your campaigns. Test different facets of your ad copy such as your headlines, descriptions, call-to-actions, ad color so on.
Step 5: Expand Your Marketing Campaign
Once you have found some winner with your marketing campaign, you can expand it by investment more cash in hand into your current marketing avenues to bring in more dealings and/or you can generate dealings from more avenues which will give you ternary dealings streams.
A well-planned eBook marketing scheme can make the difference between a wildly winnerful eBook launch or a mediocre one. Take your time crafting out a suitable scheme and so take massive action!
0 Comments