The world is like a vast hayfield and we, the digital geeks, are different kinds of shepherds. Some shepherds appreciate the "pop-up" matters in the way, patc the others ignore them.
Oh! We are shepherds, aren't we? (Funny it is... !)
Don't reach a conclusion... Just continue scrolling to extract the core notion!
Q Network Marketing
So... now, can we relate the above expression with the on-going online marketing industry?
Yes, of course!
The digital sphere also incorporates distinct techies. Among which, some would like to click on the digital "pop-ups", whereas, others get annoyed and just close them. However, at some instances, these openings generate more leads for a specific website. And, without an iota of doubt, Google also loves them. So, just add the pop-ups to your website and proceed one more step towards the winner point.
Wait a bit!
Does the rank of your website shake? Are you losing your prospective customers after applying an opening?
If yes, then cease your stairs right now...
Find here 7 great pointers that won't harm your SEO even after adding the pop-ups to your site.
1. Drop the "Entry" Pop-Ups
Perhaps, the most distressful matter is the opening that has popped up as visitors land on a specific website. Often, they skip the website as soon as a pop-up appears. It will, involuntarily, break the flow of browsing the matter online. So, switch to exit pop-ups rather than the ones at an entry time.
2. Detect the Differences Between Spammy and Relevant Interstitials
Google's mobile opening penalization attacks the intrusive openings on the first shot. According to the general rule of thumb, if your openings are the unasked calls, or decline the user experience, or undervalue your mobile page, then Google will unquestionably counterattack on it website. Therefore, be 100% sure so add a non-spam stuff to your site.
3. Turn Towards the Timed Pop-Ups
As, we have already discussed to wipe out the entry pop-ups. Just one more crucial matter is that set a specific timing with the opening. Don't attach the "manual closing" option to it. Rather than, select the time limit of 3-5 seconds and let it close without any user intervention after that limit.
4. Keep your Eagles' Eyes on the "Gray Area" Interstitials
Some pop-ups, like "language selection" are also the openings. And, they can impart a negative impact on a website, according to the Google guidelines. Thus, make a point to be safe rather than to feel defensive later on. Some more examples are- sticky sidebars, live chat boxes, share buttons, and coupon pop-ups. So, just be cautious!
5. Hurrah! Be Liberal to Use Interstitials on Desktop
Some websites make a smart move and discover a great solution to the opening penalization. The pop-ups wrap on the mobile devices and evolve on the desktops. Also, find a number of pop-up plugins that bring out the openings on the specific platforms. Even, a website platform, Wix, wraps this preventative stuff on all mobile devices.
6. Incorporate "Hello Bar" by Neil Patel
It is a small tool from Neil Patel. The Hello Bar is a bar that girdle either at the top or bottom of the screen, keeping the important content of the site untouched. It won't hide the in hand matter on the website. Hence, Google is happy with this tool. Just ensure to add for a limited time, not with scrolling till the end.
7. Make Use of Authorized But Intrusive Interstitials Warily
Some of the openings are interfering, but not restrained by Google. These are- page-to-page openings and the openings on exit. For the last mentioned one, insert a no-index tag in your code and you won't step on the wrong zone. Till date, these are not censured by Google. But, no one knows what a new update will bring. So, make the UX good without violating the Google algorithms and be safe.
These 7 important weapons will allow you to use the pop-ups or openings on your website without pain the SEO. Utilize these tools and magnetize the customers via this amazing stuff.
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