Every so often I read soul's claim that clause merchandising is dead. I accustomed think may be it was true. But that's so wrong!
More often than not, these statements about the dying of clause merchandising are made by soul promoting a system or software package that operates in a way that is opposite to what clause merchandising is all about.
How I Understand Article Marketing
V MARKETING PVT LTD
Just to be clear, this is how I understand clause merchandising. It's the process of researching information about a particular subject, and presenting the findings in a way that is useful and helpful to your readers.
So the aim of clause merchandising is to inform and educate your audience.
Become an Authority
In the process of doing so, the author will add to his standing as an authority on his subject. If he writes more clauses, he will continue to build his authority, and he will gain exposure.
There are many authors who like to expand into many niches, and they can write successfully about many subjects.
I individualally prefer to write about one or two niches that are of particular interest to me, and where I have a true passion for the subject. One of these is the IM niche.
Therefore, following the thinking expressed above, I hope to inform and educate my readers about IM concerns. This would presently mean information about how to generate dealings to a blog or website.
Everyone Needs Traffic
Practically every online marketer, regardless of experience, struggles with dealings generation everyday.
I think where the critics or doomsayers fail is that they don't realize that for an clause to be effective, it must be promoted, as recommended by the social media sharing buttons available right here at EzineArticles.
Invite Your Reader to Your Website
Of course, in the process of educating your readers you are also given the chance to invite them to your own website where you can continue the education and relationship building which the clause started.
This will allow the prospect to know you better, to build the essential "know, like and trust you" which is so necessary before you can hope to generate a sale.
So how do clauses help you build your reputation and authority?
Suppose you write 10 clauses about your main topic. You then publish one clause here. You post or "publish" one clause on your blog. You publish other clause someplace else. You publish other clause as a guest blogger.
Next, you take 2 or 3 of those 10 clauses and convert them into YouTube videos.
Next you attend few leading forums in your niche and chat about your subject.
If you continue this activity for few weeks, or better yet for two to three months, you will establish yourself as an authority in your field. Then when soul goes looking information about your subject, your name will pop up.
And this will continue to happen in different information sources, because you will be dominating your subject and your niche.
I Want to Be a Specialists
This is why I don't write about everything under the sun. I don't want to be a generalist. I want to be a specialists in a narrow area of Internet merchandising. At present that's generating dealings to your blog. And even inside generating dealings, I may be the "attend" individual about exploitation Facebook advertising to generate dealings.
That should also be your aim, to dominate your subject so you can dominate your niche.
So clause merchandising is not dead... on the contrary, it should be the foundation from which you build your reputation, get exposure, get to be noted in your niche, till you become the "attend" individual in your market.
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