Demand Of Content Marketing Over Native Advertising

It's been a confusing task for brands to choose between content marketing and native ad. However, there is a notable quote declared by Seth Godin, "

Content Marketing is all the marketing that left

." Users prefer and love the nicely written content. Research says that 45% consumers find sponsored content more relevant advertising than others. If we see to the

SEO value

and boosting rankings then it also shows that content marketing is for sure more effective in it in comparison to the native ad.

The study shows that focusing on content direction including blogging, organic search and content amplification results in gaining the highest returns on a company's investment. The more revolve around content, more will be the revenues. While in native advertising, the involvement of publishers to create and distribute content somehow ensuant in not-so-effective SEO value and not much increment in organic rankings. The reason behind it is that a native ad is restricted to a certain number of paid publisher partnerships which makes the reach of native ad limited, because being the sponsored golf links these types of partnerships are normally not allowed to pass value.

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There are distinct differences that help in choosing the better one as per our requirements. The goals of content marketing are said to be search engine rankings and conversions spell native ad's main target is social engagement. However, there is one law of similarity that both revolve around increasing brand awareness.

The fact is that future of marketing lies on three important pillars which are transparency, honesty and truth. On the basis of promotional marketing, the content mostly demanded by the clients is in the form of articles. If the content is high quality, people don't care if mortal paid to deliver it. Now the matter is how does this direction work? All we have to keep in mind is to choose right audience in right time with right device and deliver the right content.

However, content marketing has to face quite few challenges. First is lack of resources to create the 'reliable content' for brands and agencies which is one of the most wanted qualities in a web or mobile now-a-days. Well, obviously, if any company has produced a product then it doesn't mean it can also create effective and catchy content to sale that. To write a user-friendly, attractive and impressive content is not an easy task and expects a creative mind. The next obstruction in content marketing is repetition. It's only the marketer's responsibility to make a point that ROI of proprietary content marketing is being exhibited with proper reliability and originality. The third and final obstruction in proprietary content marketing is 'reach'. When a consumer goes for any brand related content then typically it doesn't land them to the product manufacturer's website. The dealings volume seems to be much higher on a website created by the online publication giants in comparison to a brand's site.

If company inevitably a vast reach with publishers and audiences then content marketing will prove to be a better choice, undoubtedly, until unless they don't want a bonded placement with a big name publisher. In short, everymatter depends on how much are we acquainted our business likewise as audience. If we know what our business is and what our audience actually wants, then it's easy to find the suitable marketing approach for that.