There are in essence three types of consort marketing - Cost Per Action (CPA), Contextual advertising, and Revenue sharing.
The Cost Per Action (CPA) which is sometimes referred to as Pay Per Action (PPA) is the type of programme where the adman negotiates with the publisher to pay certain sum for specific action which the publisher helps to initiate. This could be buying of items, submission of forms, trial of software, download of software or games, etc.
What this simply means is that the publisher (which in that case is you) would help to airt visitants from his site to the adman's site where an action is performed. These actions are the said and some others. Once the action is completed, the adman pays the publisher (web owner or blogger or you) the specific sum that was united on. In most cases there is a specific amount the adman decides to invite a specific action. The higher the numbers of people who complete the action the higher the revenue you earn.
Contextual Advertising: This is a form of targeting advertising which is focused on the content of your website. What this simply means is that ad on your site is done strictly supported the subject or topic displayed on your site. Simply put, it is correlated your niche. If you are dealing with software you are likely to get ads displaying software download, software installation, software programming, etc.
The ad is done by a special machine-driven system that enables the adman to determine the content of your site, the geographical location, etc then serve the ad that is best suited for the website. You are given a JavaScript code which you place on your site to display the image ads, flash ads, text links, banner ads, opening ads, pop unders, etc. When a visitant to your site clicks on the ad you earn some percentage of the ad revenue.
A model of discourse ad is the Google AdSense which is served on most sites and blogs online. Once you open an AdSense account and it is approved, you generate the JavaScript code which you then place on your sidebars to display the adman's ads. The ad is automatically served supported the keywords of your site or blog.
Revenue Sharing: The third type of consort marketing is the revenue sharing, in which case the consorts are allowed to join a site and create contents. In most cases the consorts earn revenue from the ads placed on their contents.
You can actually earn much from any of the said consort systems dependant on several factors. Whatever revenue you earn depends on what you want, the dealings to your site, the position of ad placement on your site and other parameters. You have the choice to make as to the type of consort programme to join.
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