"Without clients you have no business, you have dead nothing". The best way to get clients is from referrals and gross sales leads. A gross sales lead or prospect is a business chance to gain a client and make a sale. The best gross sales leads are from referrals. The best referrals in the world are grapevine recommendations from friends and associates. Other referrals come in the form of personal endorsements from well well-known people. These well well-known recognizable people are often in the motion picture and sports industries.
"Example isn't other way to teach, it's the only way to teach"... Albert Einstein.
Let's look at the client loyalty programs that can produce grapevine referrals. There are many prosperous programs presently being used. Here are some examples.
Customer appreciation programs:
Some coffee shops offer a free cup of coffee after a certain number of cups have been purchased. The client is issued a card that is sealed every time a coffee is purchased. This is an easy way for the client to keep track of purchases, and is an incentive for them to keep return. The client is very likely to tell their friends. With regular clients come other perks, such as a free donut or other discounted food item.
Most restaurants have daily specials on their food and potable menus, but some give out coupons that offer a discount on their next meal. Often restaurants will do some direct advertising in the form of flyers with discount coupons to attract new clients. It is the quality of the food and service that will keep their clients return and referring them to others.
Some large grocery stores offer a client appreciation day. On a certain day each month, the client will receive a 10% off all purchases (commonly with a minimum purchase of $35.00). Other shops have senior day discounts, often one day per week (commonly the slowest day, Tuesday) and the discount is 5% off everything with no minimum purchase.
Other stores often have scratch card game where the client scratches off an immediate discount ranging anyplace fro 5 - 75% off all purchases. While some will offer, buy one item and get the next one at 25% off.
Most of the major gas Stations of the Cross offer loyalty programs offering points that can be saved unhampered charge gas or other items the station sells.
Financial and retail stores commonly offer points that can be saved for just about anything from travelers cheques, air travel, hotel adjustment and or a catalog of items.
Service industries often outsource to merchandising companies to acquire leads. Have you ever been phoned by a carpet cleanup company offering you a special deal?
It seems today, that most clients collect points, coupons, and other incentives, as a normal or expected way of doing business. Marketing through service is always the best way to get referrals and gross sales leads.
The cordial reception industry is huge and extremely competitive and will come up with many innovative and creative ways of acquiring clients from gross sales leads, advertising and referrals. Most companies have consort programs and can put together vacation packages that let in everything. Including transportation to and from residence to departure terminal (train, bus, ship or airport) carrier, destination hotel (all inclusive, food, drinks, and entertainment) all taxes, gratuities, transfers for one defrayment on a credit card. Each component of the package is important to the overall success, as everyone who goes on vacation will tell their friends all about it. For example, if the local taxi rides to or from your residence was enjoyable, you would more than likely use that service again and also recommend them to others. The same is true for all of the other components.
Every aspect of the vacation/tourism business offers incentives to their clients. However it is the service they receive from the marketer that will determine whether your company gets any referrals or bad press.
Other business, besides advertising for clients, can purchase gross sales leads from merchandising companies. Marketing companies often use telemerchandising centers and direct mail and door to door campaigns to acquire these gross sales leads. Companies that outsource this function to professionals often overcome results.
As you can see, there are many programs being accustomed attract clients, keep them return, disbursal more and "Referring" your business to others. Some programs that worked well in the past, but are now forgotten, should be revived. At the end of the day if you want referrals, make a point your clients are totally satisfied. "Offer them great service, and make what you want to sell easy for them to buy".
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