Domain name vocation are the initiative in implementing your Internet marketing business plan. Domain name represents your brand. Many people know very well the grandness of brand in the "offline" but even those can make mistakes in their Internet brand direction. Domain name is the initiative in triple-crown Internet brand direction.
Choosing a domain name
It is not easy to register a good domain name (especially dot com), these days. According to domain name statistics on the most popular site for whois searches Whois Source there are more than 57 million active generic top level domains registered as of September, 2005. Majority of these domain name vocation are .com name vocation. You can view this statistics if you visit http://www.whois.sc/internet-statistics/
Alongside Marketing
It is sure that you can't register a swish one-word domain name but with a bit cognition and appropriate services you can find a decent one, especially if you are not interested only in .com name vocation. Useful site for determination decent domains is above mentioned Whois Source - http://www.whois.sc There you will find a free service that will give you 20 domain suggestions supported your keyword. Also, on the Internet you can find package that revolve around domain name vocation. Using free package Domain Name Analyzer you can make a list of domain name vocation and this package will check accessibility of all confined domains so you won't have to check one-by-one which is time-consuming. Also this program will give you useful suggestions.
Another useful affair in find decent domain name vocation is exploitation invalid domain name or back-ordering services. Using the first service you will get the list of invalid domain name vocation where you can find some really nice name vocation with a bit luck. However, it is not easy because many people use those services and some companies have special infrastructure that check accessibility of certain domain name vocation every second and register them. You will have better chance to get your desired domain exploitation back-ordering services. These services will monitor for domains you want to register and once they expire they will make register them on your behalf. Popular services are SnapNames.com and Pool.com.
It is advisable that your domain name be short, catchy, brandable and most important - easy to remember! You can register a domain name that has no patent connections with your business but that is cool. Then you will have to invest more money in branding. With good domain name you will save thousand and thousand dollars in advertising, especially in TV advertising. If you are an email trafficker domains are also very important because acquiring email subscribers without well designed site is not advisable. It is advisable that the name of your domain be the same like your email newsletter name. You can make "teaser" articles in your email newsletter so that your readers will have to visit your site in order to read complete articles and vice-versa. You can put "teaser" articles on your site and require that people subscribe your email newsletter to read complete articles.
Also, in order to find out popularity of certain keyword combinations you can use keyword suggestion services. We can recommend you these services:
Google AdWords Keyword Tool
https://adwords.google.com/select/KeywordSandbox
Keyword Suggestion Tool
http://www.digitalpoint.com/tools/suggestion/
You can use Google, enter your keyword combination and see how much results you will get.
If you are in process of registering a domain name we can suggest you these two great companies:
Go Daddy - http://www.godaddy.com
Namecheap - http://www.namecheap.com
Internet brand direction
We will take our company Infacta, Ltd. as an example. Infacta is Ireland-based company so it is logical that we registered http://www.infacta.ie. However, although we are Ireland-based company we focus globally. This can prove the fact that we have clients in more than 130 countries world-wide. So, it is also logical that we have a domain name in .com extension, too. Dot com domain name is considered as a global domain name for companies. Many people think that it is enough to have 2 domain name vocation. For triple-crown Internet brand direction it is not enough. Beside, .ie and .com domains, Infacta owns domains altogether major generic top level domain extensions (gtld) like .net, .org and .info. This is to prevent people or companies to use other Infacta name in other extensions that can confuse our customers and make harm to our brand. Beside that, we registered domain name vocation for our products GroupMail and GroupMetrics in different domain extensions. Other celebrated companies have literally hundred and even thousand domains in their portfolio for each country where they have a presence and for their services. That is called a professional brand direction.
There is also one more affair that can show how serious one company is regarding their domain name vocation and Internet presence, in general. That is domain expiration date. Domain name vocation expire. After that (preferably before that) date domain owners have to renew them. When you make whois inquiry about certain domain name, e.g. at http://www.whois.sc , beside registrant info you will see an expiration date. Imagine that you want to see an expiration date of your email marketing package company and you see that the expiration date is the next year or even this year. This doesn't sound promising if you want a reliable business partner that will be in the business in the next 10 years, too, that you can count on. It is not only important because of whois searches and credibility, it is important because of search engines. Google gives better placement for companies that have domains registered for longer period. It is a sure indicant that it is a stable business and that they won't go anywhere. Infacta domain name http://www.infacta.com expires in 2011.
There are some services that can help you in Internet brand direction, to monitor that soul else is not exploitation your earmarked name vocation. One of those companies that offer brand monitoring services is NameProtect, Inc. at http://www.nameprotect.com Also, it is extremely advisable that before you register your domain name to visit http://www.uspto.gov to check if your name that you want to register has been earmarked to avoid possible problem and law suits later. USPTO is official site of the United States Government for patents and earmarks. Here you can also register your patent, earmark or service mark.
If your company's name has a good, generic name and you want to register a domain, it is most likely that the .com domain will be taken. Sometimes, it is good choice to buy it from the actual owner. Also, you can buy domain name vocation that are extremely connected with your products and services and that will help you in Internet marketing.
The most popular sites for buying/marketing domain name vocation are:
Sedo - http://www.sedo.com
Great Domains - [http://www.GreatDomains.com]
Afternic - http://www.afternic.com
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