Introduction
Helping book shoppers, and your current followers, though the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are inside that cycle, you will be able to fine-tune your merchandising efforts, make them more effective, and improve your book sales.
What Is The Buying Cycle?
The buying cycle is simply the thought process, or stages, that shoppers travel through before making a final decision about what they will purchase, who they will purchase it from, you bet much they will invite out it. Every shopper goes through these stages. These purchase decisions can take few minutes, to many months, conditional what is being purchased.
For example, a.99-cent eBook power take a book purchaser one minute to make the decision to purchase. But a $25 book power take few days. But as the author, you can provide information to your readers that will help them through the buying cycle, which will help carry them that you are the best one to help them with their necessarily and wants.
A Buying Cycle Analogy
Look at the three stages like the earth science dating process. Think of the book-purchaser as soul that you are interested in earth science dating. First you want them to notice you, and realize that you are looking a relationship. Secondly, spell they are shopping around for a relationship, and checking out other potential people to date, you are doing your best to show that person that you are a trustworthy and likable person to date.
The purchaser keeps shopping around, but you keep giving them more proof that you are the best one to choose. You even go so far as to get your friends to give them a review of you and tell them what you are really all about. You try to impress them even more by preparation them fancy dinners, taking them to fancy restaurants, so on.
And finally, they eventually choose you over all the others that they dated because they realize that you are much more of a good-catch. That you tried harder to impress them and gain their friendly relationship more than anyone else did. They now make the final commitment to you because they believe that you know and understand what they are looking in a relationship better than anyone else does.
Here Is An Overview Of The 3-Stages Of The Buying Cycle:
Stage #1. Brand And Problem Awareness
In this first stage, the consumer power or power not even know about you or your book. They also power, or power not, be aware of a need or problem that they have. But in this stage, they are starting to realize that they have a need that they power want to fulfill, or get help with a problem. They power have even come crosswise your website by chance, and now realize that they have an interest in what you are expression because you and your words have stirred something inside them.
Stage #2. Research And Consideration
In this middle stage, the consumer has already completed that they have a need, or a problem, and are now looking answers. They are starting to become much more interested in what you have to say. They are asking themselves more questions, and hopefully asking you questions. They have now celebrated that you power have the solutions they are looking. Your blog posts, white papers, eBooks, so on, are all portion them with their research, and they are beginning to depend on you for more guidance.
Stage #3. Decision And Purchase
In this final stage, the consumer now understands what criteria meets their necessarily, and which don't. They have now been fine-tuning their thinking about their necessarily and problems. They have been comparison you to other authors. They are reading different blogs, and look many different books an Amazon. They are starting to trust certain authors more than others. And then finally, they are ready to make a decision and buy the book that they believe can help them more than any other.
Conclusion
This entire buying cycle is about acquiring the book-purchaser to trust you, and to make an emotional connection with you. Each stage of the cycle gives you an chance to make a great impression on the purchaser. If you understyou bet this process works inside the mind of the purchaser, and you use each stage to your advantage, you will be in a much better position to sell more books.
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