The Tricky Issue Of Duplicate Content & What Google Says About It

Being a full-time on-line trafficker means it's important to preserve an deep watch on how Google is rating pages on the cyberspace... one very severe concern is the entire subject of duplicate content material. More importantly, how does having duplicate content material by yourself cyberspace site and on different individuals's websites, have an effect on your key phrase rankings in Google and the opposite engines like google?

Now, not too lang syne plainly Google is far more open about simply the way it ranks content material. I say "seems" as a result of with Google there are years and years of distrust relating to how they deal with content material and site owners. Google's complete "do as I say" angle leaves a bitter style in most site owners' mouths. So much so, that many have had greater than comfortable of Google's angle and ignore what Google and their pundits say altogether.

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This power be very emotionally fulfilling, all the same is it the precise route or angle to take? Probably not!

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Mainly as a result of, regardless whether or not you like or hate Google, there is not any denying they're King of on-line search and you should play by their guidelines or depart plenty of severe on-line income on the desk. Now, for my main key phrase content material/pages even a lack of just some locations inside the rankings can imply I lose lots of of {dollars} in daily commissions, so something moving my rankings clearly get my speedy consideration.

So the entire tough subject of duplicate content material has brought on me some concern and I've made an on-going psychological word to myself to seek out out all the pieces I can about it. I'm primarily fearful about my content material being stratified decrease as a result of the major search engines suppose it's duplicate content material and penalizes it.

My scenario is combined by the truth that I'm closely into clause advertising - the identical clauses are featured on lots of, some occasions hundreds of cyberspace sites throughout the online. Naturally, I'm fearful these clauses will dilute or decrease my rankings moderately than accomplish their supposed goal of acquiring greater rankings.

I attempt to waver the anchor matter content/key phrase hyperlink inside the useful imagination bins of those clauses. I do not use the identical key phrase phrase once again and once again, as I'm much 99% constructive Google has a "keyword use" quota - repeat the identical key phrase phrase too normally and your extremely connected content material will probably be down round 50 or 60 locations, in the main taking it out of the search outcomes. Been there, finished that!

I even like submitting distinctive clauses to sure fashionable websites so only that cyberspace site has the clause, thus eliminating the entire duplicate content material subject. This in addition makes for an amazing SEO technique, particularly for starting on-line entrepreneurs, your individual cyberspace site will take a patc to get to a PR6 or PR7, all the same you possibly can place your content material and hyperlinks on excessive PR7 or PR8 authority websites instantly. This will inaugurate superiority site visitors and assist your individual cyberspace site get established.

Another method I fight this subject is through the use of a 301 re-direct in order that site visitors and pagerank flows to the URL I need stratified. You may use your Google Webmaster Tool account to indicate which model of your cyberspace site you need stratified or featured: with or with out the "w w w".

The complete purpose for doing any of this has to do with PageRank juice - you wish to cross aboard this rating juice to the suitable webpage or content material. This can increase your rankings, particularly in Google.

Thankfully, there's the comparatively new "canonical tag" you need to use to inform the major search engines that is the webpage/content material you need featured or stratified. Just add this meta hyperlink tag to your content material which you need stratified or featured, as inside the instance given under:

hyperlink rel="canonical" href="place your preferred link here"

Anyway, this complete duplicate subject has many faces and sides, so I like going on to Google for my info. Experience has tried me that Google would not in the to the worst degree multiplication provide the full monty, all the same for au fond the most half, you possibly can observe what they are saying. Lately, during the last 12 months or so, Google appears to have made a serious coverage change and are telling site owners much more info on how they (Google) rank their index.

So for those who're involved or fascinated by discovering out extra about duplicate content material and what Google says about it attempt these useful hyperlinks. First one is a really informative video on the topic entitled "Duplicate Content & Multiple Site Issues" which is offered by Greg Grothaus who works for Google.

http://www.youtube.com/watch?v=6hSoXutuj0g

Another nice hyperlink is that this webpage from Google Webmasters Support Answers by Matt Cutts. It has plenty of useful info, together with a video on the Canonical Link Element. It's settled right here:

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=139394

In yet one more put up, Matt Cutts discusses the associated subject of content material scraping and advises site owners to not fear about it. This is a barely altogether different matter, different site owners and unmentionables could use package package to scrape your cyberspace site and place your content material on their cyberspace site. This has occurred to me, many occasions, together with when my content material has been down to disordered nonsense. Cutts says to not fear about this matter as Google can often inform the unique supply of the fabric. In reality, having hyperlinks on this duplicate content material may assist your rankings in Google.

"There are some people who really hate scrapers and try to clamp down on them and try to get every single one deleted or kicked off their web host," says Cutts. "I tend to be the kind of mortal who doesn't really worry about it, because the vast, vast, vast majority of the time, it's going to be you that comes up, not the scraper. If the guy is scraping and scrapes the content that has a link to you, he's linking to you, so worst case, it won't hurt, but in some weird cases, it power actually help a bit bit."

As a full time on-line trafficker I'm not so simply satisfied, I primarily have pressing issues about my unprincipled competitors utilizing these scrapings and duplicate content material to undermine one's rankings in Google by triggering some key phrase spam filter. Whether actually this really occurs, only Google is aware of for certain, all the same it's simply one other indication, regardless of the very elaborate and useful info given above, duplicate content material and the problems encompassing it, will still current severe issues for on-line entrepreneurs and site owners sooner or later.